Privacy Policy

1. Information We Collect

Information You Provide

• •Contact Information: Name, email address, phone number
• •Vehicle Information: Year, make, model, VIN, damage descriptions
• •Insurance Information: Insurance company name, claim numbers (when provided)
• •Photos: Vehicle damage photos uploaded through our estimate form
• •Communication Records: Messages, inquiries, and correspondence

Information Automatically Collected

• •Website Usage: IP address, browser type, pages visited, time on site
• •Analytics Data: Via Google Analytics and Vercel Analytics (see Section 4)
• •Advertising Data: Via Google Ads and Google Ads Conversion Tracking (see Section 4)
• •Call Data: Calls to our tracking numbers may be logged and recorded (see Section 4 — CallRail)
• •SMS Data: Your phone number and consent status if you opt in to text messages (see our SMS Terms)
• •Technical Information: Device type, operating system, referring websites

2. How We Use Your Information

• •Providing collision repair estimates and services
• •Communicating about repairs, appointments, and vehicle status
• •Processing insurance claims and documentation
• •Improving our website and service quality
• •Measuring and optimizing advertising campaign performance
• •Complying with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information.

Service Providers

• •SMS opt-in data: Mobile numbers and SMS consent are never sold or shared with third parties or affiliates for marketing or promotional purposes.
• •Resend — Email delivery for estimates and communications. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery purposes and are automatically purged every 15 days.
• •Google LLC — Analytics and website performance monitoring
• •Vercel Inc. — Website hosting and analytics
• •Parts suppliers — When necessary for repair estimates

BodyShopLeads (Website Provider)

BodyShopLeads (SM ETE LLC), our website and marketing provider, has limited access to form submission lead data for lead delivery purposes. This data is automatically purged every 15 days.

Insurance Companies

We share relevant information with your insurance company to process claims.

Legal Requirements

We may disclose information when required by law or to protect our rights.

4. Third-Party Services and Tracking Technologies

5. Your Privacy Rights

You have the right to:

• •Access the personal information we hold about you
• •Request correction of inaccurate information
• •Request deletion of your personal information
• •Opt out of marketing communications
• •Restrict processing of your information

To exercise these rights, contact us at info@prolinecollisionauto.com with "Privacy Request" in the subject line. We will respond within 45 days.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• •Encrypted data transmission (HTTPS/TLS)
• •Access controls limiting who can view personal information
• •Regular review of our data collection and storage practices

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal information.

7. Data Retention

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website:

You can control cookies through your browser settings. Opt out of Google advertising cookies at: adssettings.google.com

9. Opt-Out Mechanisms

• •Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
• •Google Personalized Ads: adssettings.google.com
• •Network Advertising Initiative: optout.networkadvertising.org
• •Email Communications: Contact us directly to opt out of non-essential communications

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.

11. International Visitors

Our website is hosted in the United States. If you are visiting from outside the United States, your information will be transferred to, stored, and processed in the United States.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the 'Last updated' date. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Information